LIQUID I.V.

Liquid I.V. is a health-science beverage company founded in 2012 by Brandin Cohen and Hayden Fulstone in El Segundo, California. The company develops powdered hydration multipliers using its patented Cellular Transport Technology to enhance the absorption of water and electrolytes in the body. Initially focused on hydration, Liquid I.V. later expanded into functional wellness products such as Sleep and Energy. By 2016, it had achieved widespread popularity across the wellness and athletic markets. In September 2020, Unilever acquired Liquid I.V. for an undisclosed amount, retaining its leadership and headquarters to drive continued innovation and global expansion.